Working together to reduce harmful drinking
Marcus Grant
2009
Marcus Grant's "Working Together to Reduce Harmful Drinking" examines the complex interplay between the alcoholic beverage industry, marketing practices, and public health initiatives aimed at mitigating the social harms associated with alcohol consumption. The book delves into the challenges and opportunities for collaboration between these sectors, highlighting how strategic marketing influences drinking patterns and exploring the potential for corporate social responsibility to contribute to a healthier society. It offers insights into effective approaches for public health promotion that acknowledge the industry's role and advocate for shared responsibility in reducing alcohol-related harm.