Attitudes and attitude change
William D. Crano, Arie W. Kruglanski, Joseph P. Forgas
2008
This work delves into the foundational theories and contemporary research surrounding attitudes and their transformation. It examines the psychological underpinnings of how individuals form, maintain, and alter their beliefs and evaluations, exploring the interplay of cognitive, affective, and behavioral components. The book provides a comprehensive overview of the processes driving attitude change, including persuasion, social influence, and the impact of personal experiences.